If you are in the market for an engagement ring or other types of jewellery, then you are probably aware that Hatton Garden is a Jewellery Quarter in London.  However, it’s worth considering Mayfair, a neighbourhood famous for its luxury fashion and jewellery brands.  Here you can find some of the most prestigious brands including Tiffany & Co, Cartier, Rolex and Louis Vuitton to name a few.

View our collection of diamond engagement rings online


Mayfair, London

Why consider going to Mayfair to buy your jewellery?

Mayfair was originally a muddy district the River Tyburn ran through, to the west of Central London (Whitehall, Soho, Covent Garden, and the City).  In 1686, King James II granted royal permission for a fair to be held on the site of what is now Shepherds Market in the first two weeks of May, subsequently the area became known as ‘Mayfair’.

Visit BAUNAT in Mayfair

Today Mayfair is the most expensive district in London stretching from Hyde Park to Regent Street and the City of Westminster to Oxford Street. With luxurious boutiques, fashionable restaurants and garden squares, Mayfair has a lot to offer to visitors and locals.

A new addition to the prosperous district and the array of brands is BAUNAT situated in Brook street in a period building.
Mayfair, London

How does Mayfair compare to Hatton Garden?

Hatton Garden was established as an area for jewellery trade since the medieval times.

London’s districts have changed over the centuries due to property development, failing industries and other changes but Hatton Garden has remained the heart of London’s jewellery trade and it is still the largest jewellery quarter in the country.
In recent years Hatton Garden and the nearby Clerkenwell and Farringdon have become also home to creative industries, media and publishing companies.
This transformation has contributed to the hustle and bustle of this part of the city and now the visitors are not only by individuals seeking once-in-a-lifetime engagement rings but also foodies looking to explore the plethora of choice offered by restaurants and stylish bars. Hatton Garden is a historic gem with timber-framed pubs, cobbled streets and medieval yards to explore.

Mayfair has, however, also gained in popularity in the last years, especially for purchasing luxury goods such as diamond jewellery.

Buying an engagement ring online, is that an option?

Nowadays, every research starts online and increasingly people feel more confident spending large amounts on the web.

One of the advantages of buying your engagement ring online is that you can compare different ideas, designs and to take your time without having the pressure of buying.  Also, technology has facilitated and enhanced online shopping by providing videos, 3D views, high-resolution images etc.  In this way, you can really see all the detail of the jewellery which will not be necessary obvious when you look at it in a shop.

At BAUNAT we also offer virtual appointment with an expert and while you are looking virtually at the jewellery on one’s hand, you can get all your questions answered.

Nevertheless, you can purchase equally high-quality engagement rings online for a lower price than a physical jeweller as brands don’t have the overheads of a physical shop.

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