Buying a diamond watch is a tricky business, as it is such a personal purchase. This is especially true if you are buying a watch for a loved one as a gift. To this end, BAUNAT has gathered our dos and don’ts of buying diamond watches in London.


Why buy a diamond watch in London?

First of all, you are probably wondering why you should choose London as the city where you purchase a diamond watch. With a long history as a very fashionable and metropolitan city, the Big Smoke is home to many famous jewellery shops, such as Tiffany & Co., BAUNAT’s London Showroom and De Beers. This makes it an ideal place to go looking for a diamond watch.

Dos and don’ts for buying a diamond watch

Buying a diamond watch is a significant purchase and should be treated the same way you treat any luxury item purchase, such as an engagement ring or diamond necklace. As such, the following tips could be applied to any of the said purchases, though we have collected them especially for choosing your perfect diamond watch:


1. Some research before you go to the shop.

Have a look at online collections to get an idea of what you like. If you are purchasing a present for someone else, have a sneaky look at the watches they already own to find out what styles they like or consider their personal style in terms of their clothes and how they have furnished their living space.

2. Carefully consider the 4Cs

The 4Cs, when shopping for an object containing diamonds, you should think about the carat, colour, clarity and cut of the diamond. These four details provide verifiable information about the quality of your gemstone and make your diamond traceable. If you are working to a budget, certain cuts may make a smaller carat diamond appear larger or more brilliant. Therefore, this is worth considering when you want to buy a diamond watch in London. Also, you should remember that stones shapes are a matter of personal preference, and you or the recipient may simply not like particular diamond cuts.

3. Consider the purchase as an investment

Wherever you choose to make your purchase, when you are buying a luxury item containing a diamond, you need to remember that it is an investment. They last forever and are always in fashion, so you are guaranteed that any diamond piece will have a resale value.


1. Overpay

Shop around to make sure you get the best deal possible. While buying a diamond watch in a London store is a fun experience and means you can try before you buy, it may be better to buy a diamond watch on the internet. This is because online prices are often cheap, thanks to the lack of overhead costs for the retailer.

2. Buy the wrong sort of diamond

In short, make sure your diamond is independentlycertified, as this serves as proof of the diamond’s quality. This will help if you choose to resell your diamond item at a later date.

BAUNAT London showroom for diamond jewellery

As we said above, there are many fantastic jewellers in London. Nonetheless, one of the best places in London to buy diamond watches is undoubtedly the BAUNAT showroom. Located in the heart of Mayfair, just north of the River Thames, our jewellery experts will be delighted to welcome you by appointment. This guarantees that you get individual assistance in a relaxed atmosphere. Our experts are fully qualified and will be happy to advise you on the best diamond watch for you or the intended recipient.

If you are still unsure where to start when purchasing a diamond watch, whether in London or elsewhere, why not contact our advisors online? They will be happy to guide you in your purchase of this luxurious investment.
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