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Geneva is a city known for its rich watchmaking history, but why is it also a fantastic place to buy fine jewellery, such as diamond necklaces? Read on for BAUNAT’s review of this Swiss city’s history and an explanation of where to buy luxury jewels.
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Geneva’s watchmaking history
Before this Swiss city became known for its watchmaking process, it was a major player in the jewellery-making industry. As early as the 15th century, jewellers were making enamelled jewellery in this city. However, by the mid-16th century, jewellery production came to an abrupt halt. The protestant reformer, John Calvin, saw jewellery as a form of idolatry and consequently banned it.
Around the same time, French protestants fled persecution in France, bringing their watchmaking skills with them. In 1601, the Foundation of the Genevan Corporations of Watchmakers was formed to offer apprenticeships to become a master-watchmaker. As a result, by 1760, there were about 600 master watchmakers in Geneva, producing around 60,000 watches a year for export.
In 1886, the Geneva seal gained legal status, becoming the first hallmark of the unparalleled quality of Genevan goods. However, during World War One, Genevan watch manufacturers had to adapt, as pocket watches fell out of favour and wristwatches became more popular. Plus, the growth of industrialisation led to watchmakers having to industrialise their processes.
To this day, many luxury watchmakers remain headquartered in Geneva, making it the world’s capital for watchmaking.
Why buy diamond jewellery in Geneva?
Why buy a diamond necklace from BAUNAT in Geneva?
If you are still unsure what type of bracelet you would like, why not browse our online bracelet collection from the peace and quiet of your own home? You could even contact our customer service team for individualised guidance.
Fabienne Rauw
- BAUNAT Antwerp
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