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white gold or platinum

White gold vs. Platinum: 5 C’s

There is no diamond jewel without precious metal. Colorless diamonds are best appreciated in a white golden or platinum setting. However, we notice that both precious metals are often used interchangeably. Time to change this misunderstanding, because gold is no platinum and platinum is no gold. We do this by using the 5 C’s, a bit like the 4 C’s (carat, colour, clarity and cut) to determine the quality of a diamond.

  • 1.55 carat diamond halo earrings in white gold From USD 4.310
    (excl. VAT)
  • 1.00 carat solitaire diamond ring in white gold From USD 2.000
    (excl. VAT)
  • 1.00 carat classic diamond earrings in white gold with six prongs From USD 650
    (excl. VAT)
  • 0.50 carat solitaire ring (half set) in yellow gold with side diamonds From USD 3.250
    (excl. VAT)

Colour and care

The white golden colour is created by mixing gold with silver, nickel, palladium and/or manganese. There is no such thing as pure white gold. The precious metal is often covered with an extra layer of rhodium for a whiter and brighter finish. This process needs to be repeated every so often, otherwise the colour will return to its main ingredient; yellow gold. Platinum on the other hand has a natural white colour and doesn’t turn yellow like white golden jewellery does in the long term. 

It may seem like white gold and platinum are the same colour, but they are different. White gold has a distinctive silver colour, while platinum looks grayish. It is advised not to wear both precious metals alongside eachother. For example, if you choose a white golden diamond engagement ring, you better not choose platinum wedding rings.


The main advantage of choosing a white golden ring instead of platinum is the cost. Platinum is more rare and therefore more expensive. There is only 160 tons of platinum mined annually, which is very little compared with 1500 tons of gold. Platinum is also heavier than gold, and since the price of a precious metal is determined by its weight, it is not surprising that platinum is more expensive. Gold costs about half as much, and that extra money could be better spent on a bigger and more beautiful diamond.


Most white golden jewellery is available in 14 or 18 carat. The first consists of 58.3 percent pure gold, the last of 75 percent. The higher the number of carats, the more pure the gold will be. Gold in its purest form is 24 carat. However, it is too soft to make jewellery with it. Therefore, it must be alloyed with other metals.

Platinum is a very durable precious metal. It is stronger and heavier than gold and therefore not cheap. Moreover, platinum jewellery is quite heavy to wear. This is a matter of personal taste. If you are allergic to nickel, platinum will be the best choice. Nickel is often alloyed with yellow gold in order to produce white gold. Platinum is more pure and is considered hypoallergenic. Nickel free gold is also a possibility.


Gold symbolizes wealth, wisdom and divinity. Golden years refer to good times and we speak of a golden anniversary at a 50th wedding anniversary. Gold is also seen as the most traditional precious metal, especially for engagement- and wedding rings. Since gold is very durable, it symbolizes the eternal love and devotion between couples.

Although gold refers to the first prize, think of a golden medal, platinum seems to be the new symbol of wealth and prestige. There are platinum credit cards, which often have better benefits and privileges than the golden ones. Also Hollywood’s obsession with platinum shows us how, for some, platinum has become the new gold.

Whether you opt for white gold or platinum, both choices are equally beautiful. It’s important to get well informed about the pros and cons of the two precious metals. We can help you with that choice.

Written by: CHLOÉ POUPON-DUMONTET Diamond Jewellery Advisor

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