Smart in Every Way

Women buy diamond jewellery

Trend: women increasingly buying diamond jewellery for themselves

Who buys the jewellery? This is the new indicator for who wears the pants in a relationship. Traditionally men overload their beloved one with diamonds and/or precious stones, but the tide seems to be turning. Many women are tired of waiting and decide to purchase their dream jewel by themselves; for fun, for investment, to pamper themselves after a divorce or simply because it can. And they are right! Why wait when you are mediated enough to buy it yourself?

  • 1.00 carat solitaire diamond ring in white gold with side diamonds From USD 2.080
    (excl. VAT)
  • 1.00 carat diamond halo earrings in white gold From USD 3.220
    (excl. VAT)
  • 1.00 carat solitaire ring in white gold with side diamonds From USD 2.620
    (excl. VAT)
  • 0.70 carat solitaire diamond ring in white gold with side diamonds From USD 2.070
    (excl. VAT)

A recent study showed that more than half of the women now buy their diamond jewelrley by themselves. A global trend, it appears. These Just Becausers, as they are called, are successful career women aged 45 and older, with a disposable annual income of more than 90,000 Euros. Call it the new feminism. Where once women were marching in the streets with banners, today they are not afraid to show their independence by wearing an exclusive jewel, which they bought nota bene themselves. With diamonds you can make a statement; to show your ex that you're okay or to impress your (male) colleagues, all reasons are enough. And these confident women don’t only buy their diamond jewellery in traditional jeweler or online, they also go to auctions - typically a man's world - in search of the ultimate vintage jewel. Well spotted, diamond (jewellery) are still a very good investment.

And ladies, don’t forget to take a look at, we definitely have a diamond jewel for your taste and style.

Author: Thomas Vanden Bogaerde
Source: BAUNAT


  • Buying diamonds: the tiara is back!
    Buying diamonds: the tiara is back!Would you rather like to stand out with your diamond jewels, at your wedding for example, then we have very good news for you: the diamond tiara is back.
  • Purchasing diamonds online: 5 trends
    Diamanten kopen online5 trends that help you with purchasing diamonds online. BAUNAT would be happy to assist you in this.
  • Vintage mania: engagement rings
    Vintage maniaVintage mania: engagement rings. Are you looking for a vintage engagement ring? Always aks for a certificate when buying a jewel with a precious stone. BAUNAT offers certificates...
  • Trend: the hand chain
    Trend: the hand chainLooking for a fashionable hand chain to spice up your (wedding) outfit? The BAUNAT team will gladly assist you in the creation of your unique hand chain.
  • Buying diamond jewellery: Art Nouveau styles
    Buying diamond jewellery: Art Nouveau styles Women are fond of romantic art nouveau styles and try their best to buy diamond jewellery from that period of time. Would you like to buy a diamond jewel that exudes the atmosphere...

Share on:

Most popular