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Why Choose to Invest in Platinum and Natural Diamonds from BAUNAT?

The intrinsic value of raw materials makes them a resilient refuge during turbulent times. Among these, precious metals have become the central talking point in recent years - with a special focus on platinum. So, why should you invest in platinum? Let's delve into this while keeping an eye on another versatile gem, the high-quality natural diamonds that BAUNAT is renowned for. ​

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Why is platinum, paired with natural diamonds, becoming an increasingly attractive investment option?

Platinum's exceptional rarity - with annual production just 6% of gold's output - combined with its diverse applications makes it a compelling investment choice. While 25% of platinum serves the jewelry industry, particularly in diamond pieces, over 50% meets industrial demands, including pollution control technology. This balanced demand profile, coupled with limited supply mainly from South Africa, helps maintain its value.

When investing in platinum, jewelry pieces like those crafted by BAUNAT offer advantages over bars or coins. These pieces combine platinum's inherent value with the investment potential of natural diamonds, creating wearable assets. While platinum bars may command higher prices, they're harder to liquidate than jewelry or coins.

The combination of platinum's scarcity, industrial utility, and growing demand, especially when paired with investment-grade diamonds in fine jewelry, presents a unique opportunity for those seeking tangible investments with both aesthetic and financial value.

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Lab-grown diamonds and certification — what buyers should expect

Baunat recognises that lab-grown diamonds have a clear role for clients seeking ethical options with predictable characteristics. Modern production methods such as high-pressure high-temperature (HPHT) and chemical vapour deposition (CVD) create diamonds with the same crystal structure as natural stones. Because these processes differ from geology, transparent certification is essential to establish origin, quality and market expectations.

What certification means

Lab-grown stones should always be accompanied by an independent laboratory report that states origin (lab-grown), cut, colour, clarity and measurements. At Baunat we ensure lab-grown diamonds come with recognised lab reports so buyers know exactly what they acquire. Certificates protect both buyer and seller by documenting the stone's characteristics and enabling consistent resale comparisons.

Quality positioning and resale implications

Baunat's approach to lab-grown diamonds focuses on high quality in cut and clarity to maximise beauty and secondary-market interest. While lab-grown diamonds can offer attractive initial pricing, their resale liquidity and market pricing behave differently from natural diamonds. Certification provides transparency but does not guarantee parity in resale price with natural stones. Buyers should expect that provenance, certificate grade and market demand for lab-grown stones will be the primary determinants of resale outcomes.

Practical guidance for buyers

When considering lab-grown diamonds for purchase or investment, review the laboratory report carefully, confirm the stated origin, and compare certificate grades across comparable stones. For any intended future resale, retain the laboratory report and any purchase documentation, as these materially improve market trust and the likelihood of competitive offers.

The Allure of Platinum

Platinum, an exquisitely rare precious metal, is only produced at a rate of about 130 tons per year. This makes its annual production a mere 6% of the total gold production, which is approximately 1,500 tons. This scarcity has underpinned a surge in demand for the available supply. In 2008, the price gap between platinum and gold narrowed due to the financial crisis, making platinum a more affordable investment than gold today.  

Furthermore, 25% of platinum demand originates from the jewellery industry, particularly in the production of diamond jewellery. An overwhelming 95% of the said demand for platinum jewellery comes from Japan, a testament to its global appeal.  

Just like diamonds, a significant fraction of platinum production heads to the industrial sector, accounting for over 50% of the demand. In 20% of cases, platinum forms part of the manufacturing process, with roughly 30% being primarily utilized in anti-pollution applications.  

Investment in Platinum: A Worthwhile Venture?

The rising demand has driven steady increments in the price of platinum. Its intrinsic value combined with its unique properties make it a world-favored choice, unrivalled by other raw materials. Platinum and diamonds, especially those handcrafted into exquisite jewellery pieces by expert Antwerp craftsmen at BAUNAT, are indeed among the most versatile raw materials.  

When buying platinum, akin to buying diamonds, it's likely you're getting a piece from South Africa, which accounts for 70% of the total annual production. The production there has seen a slight decline of 4%, but the consistent demand has maintained an upward trend in returns every time production falls.  

Invest in Platinum: Here's How

Wondering how to embark on this journey to invest in platinum? Start by considering platinum accessories, including diamond jewellery from BAUNAT that exudes high intrinsic value. While platinum bars might fetch a higher selling price, they can be more challenging to liquidate. Storing them in a safe after purchase is crucial.  

Conversely, platinum coins offer an easier entry point, allowing you to manage your initial investment better and secure a buyer when you decide to sell. Aim for a 99.95% purity to maximise your returns. Now, if you're wondering, "When is the best time to invest in platinum?" or "Where can I buy the perfect diamond as an investment?" consult BAUNAT's diamond experts. They offer personal service, guiding you expertly through your jewellery investment journey. 

  • Fabienne Rauw

  • BAUNAT Antwerp

  • Fabienne, manager of the German market is able to guide every client with finding the right jewel. She takes care of most of the German orders, but also takes other task on her plate. Thanks to her six  years of experience at BAUNAT she acquainted well with the product and the marketing around it. Her degree in PR ensures that BAUNAT is well presented across all media channels. For anyone looking into a new investment opportunity, Fabienne is the perfect guide in this process. No question will be left unanswered, and she will help you every step of the way.

    Selected Bespoke Projects

    • Eternal Bloom bespoke engagement concept - Role: project lead for client briefing and prototype coordination. Fabienne translated personal design references into a 3D-printed prototype, supervised stone selection and ensured the finished piece matched the client’s vision and comfort preferences.

    • Personalized anniversary necklace - Role: design coordinator and quality overseer. She managed the custom design process from the initial sketch to final polishing, liaising between client and workshop to preserve proportions and finish.

    • Reimagined heirloom ring restoration and redesign - Role: client consultant and technical coordinator. Fabienne guided the client through options to modernize setting details while keeping sentimental elements, delivering a wearable result that respected the original piece.

    Her hands-on involvement in bespoke commissions ensures each custom order has a clear brief, careful prototype review and close follow-up with the workshop, so clients receive a tailored jewel that meets both aesthetic and practical expectations.

    Professional enquiries

    For speaking engagements, press requests or research collaborations, please send your message to BAUNAT’s communications team with the subject line: "Fabienne Rauw  -  Professional Enquiry." Include a brief description of the request and any relevant dates or documents. The communications team will route enquiries to Fabienne and provide guidance on next steps.

Fabienne, manager of the German market is able to guide every client with finding the right jewel. She takes care of most of the German orders, but also takes other task on her plate. Thanks to her six  years of experience at BAUNAT she acquainted well with the product and the marketing around it. Her degree in PR ensures that BAUNAT is well presented across all media channels. For anyone looking into a new investment opportunity, Fabienne is the perfect guide in this process. No question will be left unanswered, and she will help you every step of the way.

Selected Bespoke Projects

• Eternal Bloom bespoke engagement concept - Role: project lead for client briefing and prototype coordination. Fabienne translated personal design references into a 3D-printed prototype, supervised stone selection and ensured the finished piece matched the client’s vision and comfort preferences.

• Personalized anniversary necklace - Role: design coordinator and quality overseer. She managed the custom design process from the initial sketch to final polishing, liaising between client and workshop to preserve proportions and finish.

• Reimagined heirloom ring restoration and redesign - Role: client consultant and technical coordinator. Fabienne guided the client through options to modernize setting details while keeping sentimental elements, delivering a wearable result that respected the original piece.

Her hands-on involvement in bespoke commissions ensures each custom order has a clear brief, careful prototype review and close follow-up with the workshop, so clients receive a tailored jewel that meets both aesthetic and practical expectations.

Professional enquiries

For speaking engagements, press requests or research collaborations, please send your message to BAUNAT’s communications team with the subject line: "Fabienne Rauw  -  Professional Enquiry." Include a brief description of the request and any relevant dates or documents. The communications team will route enquiries to Fabienne and provide guidance on next steps.