Custom jewellery is definitely trending right now, and the Big Smoke is a fantastic place to buy diamond jewellery. As one of the most fashionable and metropolitan cities in the world, there are plenty of jewellers out there who can design bespoke jewellery. This will mean that you have a piece that is completely unique to you. However, with so many choices out there, it can be hard to know where to begin. BAUNAT has chosen the top spots in the London capital to purchase custom jewellery and gathered our best tips for the design process.


What is custom jewellery?

Custom or tailored-made jewellery is about creating a totally unique piece of jewellery that is personalised to your tastes. Personalisation means that you are in full control of what the finished article looks like, meaning you can be certain that you are getting a fresh and individual piece. It is a wonderful choice if you are buying a piece of jewellery for a special occasion, such as an engagement ring or a significant birthday.

Navigating the design process

Now you know what custom jewellery is, you are probably wondering what the design process entails. Before purchasing a piece of custom jewellery in London, you need to bear the following steps in mind:

  1. Do some research on the styles you like. It may be useful to collect some photos or drawings of what you would like the design to look like.

  2. Send the information to the jeweller and agree on the quote.

  3. Review the 3D visualisations of the design from the jeweller and decide if you like them. Revisions can be made at this stage to make sure you are 100 per cent happy with the finished article.

  4. Once the design has been finalised, the artisans can begin their work.

  5. Receive the final creation!

Each process is different, and the time it takes can vary. At BAUNAT, we aim to have your 3D drawings ready within a week, and then the final item of jewellery is finished within three weeks.

Where to buy custom jewellery in London?

The English capital is full of great jewellers, particularly north of the River Thames in the Mayfair area. Nonetheless, we have chosen a couple of great options for buying custom jewellery in London.

BAUNAT London Showroom

Our BAUNAT London Showroom is situated in the heart of the London jewellery scene in Mayfair. As it is only available to visit by appointment, you are guaranteed to receive individual assistance in a relaxed atmosphere. Our jewellery experts will be delighted to welcome you to the showroom to provide you with tailored advice on designing your own piece of custom-made jewellery, such as an engagement or wedding ring.

Showroom London

Simon Wright

This bespoke jeweller, located in St John’s Place, is a great place to buy custom jewellery. As they only sell tailor-made designs, you are guaranteed to get a truly unique piece of jewellery. Simon Wright, the founder and head jeweller, is trained in traditional jewellery making techniques, as well as more modern technologies. This means that you will receive an item that perfectly blends tradition and modernity. A great choice for any jewellery lover, especially if you want to design your own engagement ring in London!

If you are still unsure what designs and styles you like, why not browse our online collection for inspiration? Whether you are looking for custom wedding rings, engagement rings or just a ring for everyday wear, you are sure to find plenty of ideas to guide you when you go on to purchase your custom jewellery in London. If you need more guidance, why not contact our jewellery experts, who will be happy to help?


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