London is a fantastic place to go if you want to buy fine jewellery, including rings, earrings and bracelets. In fact, the Big Smoke is considered the world’s fashion capital, thanks to it being the home of London Fashion Week and its unique street fashion. In such a chic city, it is unsurprising that you will find many stalwarts of the international jewellery world there. However, it can be difficult to know where to start. If you are looking to buy earrings in London, do not worry. BAUNAT has gathered our best tips and tricks to help you with your purchase.


A brief history of earrings

Earrings have been fashionable for centuries, particularly in metropolitan cities like London, but where did it all start?

In truth, earrings have a long history, dating back 7000 years to the Ancient Egyptians. They wore earrings to signify their wealth and power.

In Europe in the Middle Ages, the fashion for men’s earrings flip-flopped in and out of fashion, ending with the eventual ban of ear piercing by the Catholic Church in the 13th century.

After the Renaissance, people felt freer to disobey the Church’s rules, so earrings became more fashionable once again. Over time, they became less popular as a status symbol for men and more on-trend as a statement piece for women.

Today, piercings are popular with both men and women and are not just limited to the traditional lobe piercing.
Diamond stud earrings

Picking the right style

Buying luxury earrings made of precious gemstones and metal alloys requires a little more consideration than costume jewellery. This is because they are seen as more of an investment due to their price tag. Consequently, it is incredibly important to think about the style you would like to wear. Hoops are definitely a style that has stood the test of time and are so versatile that they can be worn for any occasion. Diamond earrings are also a wonderful choice, though they might be considered a little showier and therefore should be reserved for more formal occasions.
Nonetheless, diamond stud earrings offer a happy medium, as they are more subtle and delicate. This means you can pair them with an everyday outfit for a hint of class, but they are still chic enough to pair with a sophisticated outfit on a night out.

If you are buying for yourself, it is a little easier as the choice is yours. However, if you are purchasing a present for someone else, you do need to take their style into consideration. Why not sneak a peek at their jewellery collection to get an idea of the designs they like?

Where is the best place to buy earrings in London?

The BAUNAT London Showroom is located in the heart of Mayfair, not far from the Bond Street tube station. It is only accessible by appointment, guaranteeing you individual assistance in a relaxed atmosphere. During your visit, our experts will be on hand to guide you through your purchase of earrings. Why not book your appointment today?

If you are still unsure what you are looking for, you can always reach out to our online advisors. They will be more than happy to help you decide which earrings to buy when you visit our London showroom. Alternatively, you could purchase your earrings from our online collection, all from the comfort of your own home!
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